These are impressive digits and set a record for the retailer as most rotisserie chickens sold in. Given that we don't really know how much Costco has lost in recent years over this pricing choice, though, we rate this claim as a "Mixture. Costco sells a lot of rotisserie chickens Costo sold approximately 101 million chickens in 2020. It thus boiled down to building customer loyalty by giving people a good experience through consistent prices. If youd like to count for yourself, this photo of a Kirkland rotisserie chicken label (via Facebook) shows 11 ingredients (including water): chicken, water, salt, sodium phosphates, hydrolyzed casein, modified corn starch, sugar, dextrose, chicken broth, isolated soy protein lecithin, and mono-and-diglycerides. But it's the mindset that when you think of Costco, you think of the $1.50 hot dog (and soda). By the way, if you raised (the price) to $1.75, it would not be that big of a deal. Figure it out.' That's all I really needed.
We are losing our rear ends.' And he said, 'If you raise the effing hot dog, I will kill you. I came to (Jim Sinegal) once and I said, 'Jim, we can't sell this hot dog for a buck fifty. The CEO described the story of the hotdog here: The co-founder of the company once threatened to kill the CEO when he wanted to raise the price of the $1.50 hotdog and soda combo. The chicken isn't the only item that allows customers to get a good deal and is zealously kept cheap. The estimated losses for the company were revealed in a statement from Costco's chief financial officer (CEO), Richard Galanti, in 2015, when he said Costco was willing to sacrifice "$30 million, $40 million a year on gross margin by keeping it at $4.99." But by 2019, Jeff Lyons, senior vice president of fresh foods, declined to tell CNN whether Costco still loses money selling the rotisserie chicken at that price.
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